I never planned on building a supplement company.

I spent years in real estate. High pressure, long hours, and on paper everything looked fine. But deep down I was not living the life I wanted to. The thing that kept me sane through all of it was training, running, lifting, getting outside. When I walked away I knew I wanted to build something that was actually good for the world.

I wanted to build new gels because I could not find one that actually felt good to use. Everything on the market had something wrong with it. Artificial sweeteners, stevia, ingredients I had to google. Texture that sat heavy mid run. So I started making my own. Maple syrup as the carb source, natural flavouring from powdered fruit, built for people who train hard and actually care about what they put in their body.

It was the same approach for the electrolytes. Real ingredients, celtic sea salt so the trace minerals are actually bio available, powdered cocunt for natrual source of potasium. Nothing unnecessary.

My girlfriend shaped how I think about the brand more than she probably knows. She reminded me that health is not just about going harder. It is about pursuing a state of balance. That is something I come back to a lot.

We are a small startup. I built this from scratch over the past 15 plus months. Product development took a lot longer and cost a lot more than we thought because we refused to compromise even when we were being told what we wanted wasn't possible.

Sunday Salt is the lifestyle I am trying to live. Grounded, healthy & balanced.

I hope it helps you find your balance too.

Olly Williams
Founder, Sunday Salt

The Beginning of Sunday Salt

We had to go through 7 rounds of testing to create electrolytes without artificial flavour, sugar or stevia. Our manufacturing partners at one point were telling us that what we wanted wasn't possible.
But we stuck to the vision and we are so glad that we did as we are ecstatic with how they turned out.

Built From Scratch

We went through multiple rounds of testing to create gels without preservatives, artificial flavour, maltodextrin or artificial sugars.

We are ecstatic with how they turned out.

TRANSPARENCY

We are a small startup. Building in public from the ground up.

The development took longer and cost more than expected. There were moments we were told what we wanted was not possible. We shared all of that because we think you should know exactly what goes into what you are buying.