I never planned on building a supplement company.
For years, I worked in high-pressure real estate. On paper, everything looked fine — but it wasn’t the life I wanted. Movement was the only thing that kept me grounded. Training, walking, getting outside. When I finally stepped away, I promised myself the next chapter had to be real. No shortcuts. No gimmicks.
That promise became Sunday Salt.
It started with fuel. I wanted gels that were clean, natural, and easy on the gut — so I made my own. Maple-syrup-based energy for long runs, tough sessions, and anyone who trains hard without wanting the artificial crash.
From there, Sunday Salt grew. Hydration and fuel made with intention.
My girlfriend helped shape it too. She reminded me that health isn’t just about going harder — it’s about choosing what actually feels good for your body. That mindset guides everything we make.
Our products reflect that philosophy:
• Energy Gels — natural, fast, clean fuel.
• Everyday Electrolytes — balanced daily hydration.
• Workout Electrolytes — higher minerals for harder sessions.
• Weekend Electrolytes — deeper support for recovery and feeling human again.
Sunday Salt isn’t just something I make — it’s the lifestyle I’m choosing: grounded, healthy, intentional.
I hope it helps you find your balance too.
— Oliver Williams, Founder
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The Beginning of Sunday Salt
Those early experiments grew into a clear idea:
clean hydration, natural flavour, and performance you can feel.
That’s how Sunday Salt started —
fuel made for real training, without the junk.
Built From Scratch
I began making my own gels and powders with simple ingredients and natural flavour.
Those first batches became the foundation of Sunday Salt.
Nothing Felt Right
I tried every electrolyte and gel I could find.
Too artificial. Too sweet. Too full of junk.
Nothing gave me clean flavour and real performance.
So I started mixing my own.